3 Brand Marketing Lessons You Can Learn from the Ice Cream Truck
Do you remember the joy that would overtake you as a child when you would hear the Ice Cream Truck’s bell ring? I do. It didn’t matter where I was, I would stop in my tracks and scream ICE CREAM! Most kids love the ice cream truck because of what it offers. The menu doesn’t just stop at soft served ice cream but it includes various flavors of popsicles, candy and other snacks. What kid wouldn’t love the Ice Cream Truck? Even as an adult, there are times where I still enjoy a good treat from the Ice Cream Truck.
What if I told you that as an entrepreneur, small business or corporation that there a few lessons you can learn from the Ice Cream Truck? Well, it is. Here are three brand marketing tips that you can learn from one of your childhood favorites.
ONE: The Ice Cream Truck Has a Distinctive Sound
The ice cream truck could be two blocks away but when he rang the bell you would hear it even if it was faint. It grabbed your attention and had you focus in on the sound to be sure if you were hearing correctly. As the truck became closer the sound grew louder and it was evident that the ice cream truck was approaching. It didn’t take long before that sound was embedded in your mind and you could recognize it anywhere. What is distinct about your brand? Is your visual brand’s identity effective enough where people recognize and remember it? Does your brand’s message appeal to your audience causing them to want to know more about it? It is important to take time to focus on the visual “sound” of your brand as well as the language that attracts your audience.
TWO: The Menu is What the Customer Wants and is Straight Forward
Most of the time you already know what you want when you get to the ice cream truck. One reason is because most of what the truck offers is displayed visually on the side of the truck. You are able to see pictures of the new batman bubblegum popsicle or the yummy chocolate éclair. And if you don’t see pictures of what you want you can get a visual sneak preview by looking into the truck. The other reason is because you have been a customer of the ice cream truck in the past. Now parents could argue that there is no reason to go to the ice cream truck when they can just purchase ice cream from the grocery store. Most kids would agree that is the wrong conclusion. The ice cream truck has items that you won’t find at your average local grocery store. So the ice cream truck provides the treats that the customers want and it provides variety, along with a selection of treats that aren’t accessible everywhere. This is a great lesson you can take and apply to your brand. Do you offer the services that your customer want? What is different about the services you offer or the method in which you go about providing service? Does your audience have to guess what product or service you provide or is it clear, straight forward and to the point? In presenting what you have to offer and what sets you apart, you need to be clear and concise. Your brand should speak in such a way that there is no question about who you are and what you provide.
THREE: The Ice Cream Truck is Consistent
If you pay attention, the ice cream truck shows up on the same days at the same time and in the same place. Yes. It has a route that it frequents and it is very consistent. One of the highlights of a hot summer day for many children is knowing the time the ice cream truck will arrive. I believe that one of the key ingredients to success is consistency. Every successful brand has learned the art of consistency. Do you deliver when you say you will? Do you manage a consistent or inconsistent brand? If you know that you need to develop more consistency in your brand, a great way to start is by developing a system. The use of systems will help you in so many areas.
I hope you were able to take a way a few tips from the ice cream truck that can help you as you move forward in building an amazing brand.
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